My Pages

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Redesign of the logged-in experience for Länsförsäkringar, one of Sweden’s largest companies in insurance, banking and pension.

Länsförsäkringar is not your traditional centralized company. They have a more than 150-year history in insurance with local companies all over Sweden joining forces and later on adding banking and retirement savings insurances to their offering (and more). Together with Länsförsäkringar we created a responsive web catering to the needs of Länsförsäkringar’s broad user base.
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Our first task was to create a responsive framework & navigation that could work for all the existing content. We had to take into consideration that some content and pages would be rebuilt and some would stay as it was.

We then focused on the different sections of My Pages, splitting them between us and sharing design libraries to stay in sync.

During the whole process we did user tests on our prototypes. These were conducted in different parts of Sweden to not lose sight of Länsförsäkringar’s broad customer base.

The project is still going with new sections being added. The response and activity from the users has been very positive, with increasing usage and a higher degree of customer satisfaction.

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